BMW i8

Global customer loyalty programme

The BMW i Pure Impulse Programme is a global, multi-language customer loyalty programme for owners of the revolutionary BMW i8. Available in digital and print, the programme enables and inspires a new vision of contemporary living, which is smarter, responsible and more progressive – we call this the Next Premium.

Membership of this world-class programme gives BMW i8 owners access to premium events, planned and organised by our in-house events team, JI Events & Services, and hand-selected privileges at the best hotels, restaurants, galleries and spas worldwide – all with a focus on innovation, design and sustainability.

Other case studies