Bespoke Marketing & Consumer Research

The Japan National Tourism Organization partnered with our team of editors, creatives and marketing researchers to create and execute a digital initiative designed to inspire an affluent audience of travel enthusiasts. A comprehensive collection of custom advertorial content, social media campaigns and display banners underscored Japan as a must-visit destination that ​​revels in its past as much as it embraces the modern world to offer visitors an unrivalled wealth of opportunities and experiences.

In order to shape the strategy and positioning and create maximum impact, our team collaborated with JNTO to uncover exclusive qualitative and quantitative insights from visitors to the Centurion Magazine and Departures digital platforms for American Express’ most premium cardmembers in the form of dedicated surveys on their travel experiences, plans and impressions of Japan as a destination. These exclusive audience insights combined with campaign analytics and intelligence provided JNTO with actionable data to shape its marketing and communication strategy for affluent audiences going forward and help expand tourism to the country.

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