The MeinBMW loyalty program accompanies BMW owners along their entire customer journey – from the purchase of their first BMW through the consideration to expand their collection as a repeat customer. The goal is to create a deep and long-term emotional connection to the BMW brand through the special moments that are curated for each owner.

Using multi-channel communication, the program content is marketed to specific target groups, precisely tailored to their needs and interests. A host of benefits await the customer including exclusive events, services for their individual BMW model, interactive challenges and curated brand content.