The online privilege programmes “BMW Inspirationen” and “MINI Entdeckungen” are aimed at creating increased customer loyalty. Buyers of a new vehicle receive a customer card which gives them access to an online world of privileges.

Central focus of the programme is to present readers with exclusive offers from various areas (car, travel, culture, gourmet, business, family, sport, technology, design, and others). These are exclusive offers that can only be accessed by holders of the customer card and are not available elsewhere.