Owners of a new BMW 7 Series, BMW 8 Series or BMW X7 gain access to the BMW Excellence Club, providing them with a host of exclusive product and brand experiences. As part of the three-year membership, BMW luxury class customers enjoy numerous privileges, selected benefits and services.

The BMW Excellence Club online portal provides members with highly-relevant inspiration and information, while printed publications, regular e-mailings and event-specific communications complement the premium program content.

As the only loyalty program of its kind and in its segment, the BMW Excellence Club reflects the BMW luxury class and sets a new standard for customer loyalty with personal contact at the highest level.