Delivering a variety of high-quality content across platforms, the BMW Excellence Club loyalty programme offers owners of the BMW 7 series access to exclusive events, privileges and services.

Members can access information via the BMW Excellence Club website, regular printed publications, digital newsletters, as well as the BMW Excellence Club Member Desk service hotline, a central point of contact for event bookings and other membership enquiries.

As the only customer loyalty programme of its kind in its segment, the BMW Excellence Club mirrors the vehicle its members drive, setting a new standard for modern luxury and innovation.