Published twice a year with a circulation of 60,000 copies each, the BMW Business Class and MINI Business magazines are exclusively for key accounts consisting of fleet managers who make purchasing decisions regarding their company fleets and company employees who drive a BMW or MINI as their company car.

The pages of these custom publications are filled with exciting features and reports, high-quality photo productions, new vehicle presentations, lifestyle contributions and expert interviews.

Both print magazines deliver clear drive-to-web impulses to the MeinBMW and MINI Box loyalty program platforms, where the articles are expanded upon with more in-depth digital content in each of the online key account areas.